When was the last time you welcomed a cold call? Is that never? In todays’ world, customers want to find what they are looking for, when they need it. In spite of this reality, many B2B businesses still make cold calls. But the rate at which they can convert those calls into sales keeps declining.
You may not see your inbound traffic convert either. Just because you’re driving traffic to a website doesn’t mean you can’t get them to call. Who knows? You may be blocking their mobile sign-up flow.
That is why you need a Conversion Scientist — to put the right calls to action in the right places where it will seem natural for visitors to call.
Replace cold calling, and start generating calls from your website traffic.