Google Ads can seem arbitrary in its assignment of penalties, and it has, and may again, remove several money-making keywords from the ad pool due to lawsuits.
You may be vulnerable to changes like this. But Google Ads can’t change your landing page experience. In fact, Google punishes ads that drive traffic to pages with a high bounce rate or “pogo-sticking.”
The Conversion Sciences Ad Catalyst? program will help you invest in one of your most precious assets: your landing page experience.